Gus Grip® was born from a need to ride stronger—physically and emotionally. After postpartum clearance, founder Jen Psichopaidas DeAngelo hopped on her new Peloton® bike, seeking the therapy of movement. But like many riders, she faced sweaty handlebars, sore hands, and constant slipping. Towels offered a quick fix but slid and distracted.

So Jen took a leap of faith. With two hooded infant towels and a pair of potholders, she stitched together the first crude prototype—one that transformed her ride and her focus. But life shifted, dramatically. Jen lost her biggest cheerleader—her father, Gus, a resilient Greek immigrant who inspired her work ethic and joy for life. His passing fueled her determination.

Through eighteen months of grief, healing, and relentless iteration, Jen perfected the design—selecting the optimal fabric, engineering the perfect fit, and creating the feel that riders crave. It became more than a prototype. It became Gus Grip®—named in honor of her father, so his legacy would live on with every ride.

Years later, the loss of her mother brought yet another wave of pain. Once again, movement became Jen's outlet and healing force. And Gus Grip® became more than a product—it became a reminder to keep going.