PARTNERSHIPS
POWER UP YOUR BRAND. RIDE FURTHER, TOGETHER.
YOUR RIDERS + ROWERS DESERVE THE BEST. And your brand deserves to be remembered. With Gus Grip, we transform every ride or row into an elevated, unforgettable experience—blending style, performance, and protection for stationary bikes and rowers. Whether you’re a fitness giant, boutique studio, or athlete building your personal brand, our custom handlebar covers don’t just protect equipment—they amplify the ride and put your brand right where the action is.
We’re proud to be a Peloton Best Seller in their Wellness Essentials lineup. Now, we’re opening the door for select partners to create powerful collaborations that engage riders, strengthen loyalty, and put your brand front and center—literally.
Who We WANT TO Partner With
If your audience sweats, rides, rows, or trains—we are definitely going to want to work together.
We are perfect for:
STATIONARY BIKE & ROWER BRANDS
Boost rider comfort, protect equipment, and showcase your brand with every workout. Gus Grip delivers a premium touch riders feel and remember.
GYMS & FITNESS STUDIOS
Add a polished, branded upgrade to your bikes and rowers. Enhance comfort, hygiene, and the overall member experience.
RETAILERS & FITNESS BOUTIQUES
Stand out with an accessory that’s both functional and eye-catching—perfect for upsells, bundles, or seasonal promotions.
Athletes, Coaches & Influencers
Offer a unique, high-quality product your audience will love to promote—customized to fit your brand’s look and feel.
Affiliates & Wellness Brands
aiming to offer innovative, custom-branded products.
01 EXPLORE + ALIGN
We start with a conversation to understand your brand’s goals, your audience, and the kind of impact you want to make. This is where we align on your vision—whether it’s elevating your product offering, creating a premium member perk, or designing a limited-edition collaboration.
02 DESIGN + CUSTOMIZE
Our creative team translates your brand into a Gus Grip design that’s unmistakably yours. From your logo and brand colors to textures, every detail is crafted for maximum visual impact and rider appeal.
03 TEST + APPROVE
Before we go into production, you’ll receive samples to see, touch, and test. This ensures your Gus Grips fit perfectly, feel premium, and deliver the elevated experience your brand promises.
04 LAUNCH + PROMOTE
We'll deliver your custom Gus Grips ready to go—whether for retail shelves, membership gifts, event giveaways, or influencer campaigns. Together, we'll create a promotional strategy that gets your product noticed and talked about.
05 RIDE + REPEAT
Your brand now lives in the hands of riders and rowers with every workout. We’d love to keep innovating with you—whether it’s fresh designs, seasonal editions, or expanding into new equipment—so your brand stays in motion.
Let’s Create Something That Moves People
We limit collaborations to ensure the highest quality and brand alignment. If you’re ready to ride with us, tell us about your brand, your vision, and your audience.